Briefs

Raises $20 Million to Execute Strategy to Empower Every Internet User to Discover Relevant New Products, Services and Content

SAN MATEO, Calif.--(BUSINESS WIRE)--Aggregate Knowledge, the leader in the new category of Online Discovery, today outlined its strategy to bring �discovery� to the web. Discovery has the potential to go far beyond traditional keyword search and offers a new way for users to find interesting news, products and content online.

Deployed on the websites of some of the world�s largest online retailers and media companies, Aggregate Knowledge is already powering over 50 million unique visitors per month for its customers. Blue Chip investors Kleiner Perkins Caufield & Byers, as well as DAG Ventures, recently announced an investment of $20 million in the company, bringing total investment to $25 million dollars.

Aggregate Knowledge�s Discovery Service instantly analyzes the behavior of other users to suggest additional content that users might want but could not find or did not know existed. To facilitate these serendipitous discoveries, Aggregate Knowledge employs a super computing architecture aggregating billions of anonymous data points in real time. The result is a dynamic series of optimized suggestions that capture and adapt to rapidly changing online consumer behavior. Aggregate Knowledge�s Discovery Service is offered as a web service that can be deployed in as little as two weeks and offers a unique pay-for-performance business model.

See www.aggregateknowledge.com/news/

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