Briefs

Ron Powell speaks with Microsoft�s Donald Farmer in an exclusive interview.

Denver, CO (PRWEB) May 1, 2007 -- Donald Farmer, Principal Program for Microsoft SQL Server Data Mining, in an exclusive interview with Ron Powell and the Business Intelligence Network (www.BeyeNETWORK.com), explains the benefits of providing all business users with the ability to gain valuable insight into complex data through easy-to-use data mining capabilities that enable predictive analysis – with just a few mouse clicks.

"Predictive analysis offers a simple but persuasive promise: to discover new understanding from your existing data. However, too many users find standard data mining methods daunting, and the results are too often cryptic," says Donald Farmer, Principal Program for Microsoft SQL Server Data Mining. "At Microsoft, we aim to bring easy and approachable predictive analytics within reach of every desktop. The Microsoft SQL Server 2005 Data Mining Add-Ins for Office 2007 does just that. They deliver actionable results with the full power of SQL Server Data Mining. Yet the task-driven interface ensures that the Excel user can feel quite at ease. The Data Mining Add-Ins for Office 2007 set predictive analytics free from their reputation for complexity. Now, at last, the information worker has access to the most powerful information techniques."

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