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Subject: SPSS among leaders in Gartner Customer Data Mining Magic Quadrant

CHICAGO--(BUSINESS WIRE)--SPSS Inc. (Nasdaq:SPSS), a leading worldwide provider of predictive analytics software, today announced that Gartner Inc., a leading information technology industry analyst firm, has positioned SPSS in the leaders quadrant of its Magic Quadrant for Customer Data Mining, 2Q07.

The Gartner report states: “Leaders are vendors whose performance excels in the customer data mining market segment. Not only are they suitable for the majority of enterprises to consider today, but they also have a significant impact on the direction and growth of the market.”

To see the new Gartner report, please visit: http://www.spss.com/pdfs/gartner_spss_2297.pdf.

Data mining is a core component of the SPSS predictive analytics platform. Organizations use SPSS data mining to understand their customers, predict their behavior and improve their interactions. This mining of “people data,” consisting of actions, attributes and attitudes, yields insights that provide increased returns in areas such as customer satisfaction, customer retention, increasing sales and detecting fraud.

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KDnuggets : News : 2007 : n10 : item31 < PREVIOUS | NEXT >

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