Briefs

ClickZ News, By Zachary Rodgers | May 30, 2007

Fox Interactive Media (FIM) confirmed today it has struck agreements to buy photo management platform Photobucket and fledgling media creation platform Flektor.

The moves may have marketing implications beyond simply growing FIM's online inventory or bringing Photobucket and Flektor a larger base of advertisers. With the purchase of Photobucket in particular, FIM will get extensive data about where the site's estimated 42 million users are posting their personal media on the Web. Such behavioral data could be used to enhance ad targeting across the FIM network of sites, espcially on MySpace, which shares considerable audience overlap with Photobucket.

Read more.

What's this?