Briefs

MMA standardizes on SASŪ to help marketers evaluate and improve campaign success

CARY, NC (June 18, 2007) - Marketing Management Analytics, a leader in marketing mix modeling, has found SAS Analytics to be just the ticket for demonstrating the credibility of its services. The leader in business intelligence, SAS has a reputation for quality and scalability that earns the respect of MMA's clients. As a result, MMA, which originally served the packaged goods industry, has also become established in financial services, travel and retail. SAS Enterprise BI Server, SAS Forecast Server, and SAS Enterprise Data Integration Server and others stock its SAS software arsenal.

MMA develops cutting-edge methods for measuring the sales impact of advertising and other marketing components. SAS Analytics power the company's Marketing Mix Analysis and Avista offerings, which blend data sources to offer fact-based analysis that quantify the sales impact of media.

For more information, visit www.sas.com

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