KDnuggets : News : 2007 : n13 : item38 < PREVIOUS | NEXT >


Stop & Shop Puts Customer Loyalty on Top Shelf with SPSS Predictive Analytics

CHICAGO, Ill. (USA) June 27, 2007 -- Stop & Shop, one of the largest supermarket companies in the Northeast, has selected market-leading predictive analytics software to increase customer loyalty and develop new products and services.

The software from SPSS Inc. (Nasdaq: SPSS) will enable the multibillion-dollar supermarket corporation to deliver timely and effective promotions to customers, helping to personalize offers more effectively.

Stop & Shop is the largest food retailer in New England, employing 59,000 associates in its network of stores, distribution centers, manufacturing plants and offices, which stretch across more than 180 communities in Connecticut, Massachusetts, New Hampshire, Maine, New York, New Jersey and Rhode Island.

SPSS' predictive analytics software will provide Stop & Shop with an in-depth understanding of its customers' wants and needs, allowing the food retailer to deliver timely, compelling promotional offers. Additionally, SPSS will help the organization identify specific product attributes most important to shoppers, predicting product demand to better manage production and distribution.

For additional information, please visit www.spss.com.

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KDnuggets : News : 2007 : n13 : item38 < PREVIOUS | NEXT >

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