Publications

By Jack Aaronson, The ClickZ Network, Aug 24, 2007

ersonalization Technologies: An Overview

While most people know what collaborative filtering is, many don't realize it's only one of many technologies used for personalization. Depending on the problem, many technologies (most from the artificial intelligence world) exist to solve those problems. Finding vendors that aren't just academic groups for some of these technologies is difficult, however.

Here's a brief rundown of the most common technologies, what they're normally used for, and the pros and cons associated with them. Note: some companies have found workarounds for the cons I list. I list the cons here that are traditionally associated with the raw algorithms, understanding that products built around these algorithms do their best to mitigate these cons.

Neural Networks ...

Collaborative Filtering ...

Expert Systems ...

Bayesian Networks ...

Read more.