KDnuggets : News : 2007 : n17 : item31 < PREVIOUS | NEXT >

Briefs

Major Dutch Newspaper Applies SPSS Software to Better Understand Customer Needs

SPSS Predictive Analytics Software Ensures Correct Target Group Approach by ADNieuwsMedia BV

CHICAGO, Ill. (USA), September 11, 2007 -- SPSS Inc. (Nasdaq: SPSS), a leading worldwide provider of predictive analytics software, today announced that AD NieuwsMedia BV, the second largest national newspaper in the Netherlands with a daily readership of more than 1.6 million, will use SPSS to better serve its customers and identify target groups more effectively.

SPSS enables AD NieuwsMedia BV to better target groups within its existing customer base for the sale of additional subscriptions. SPSS ensures AD approaches its customers at the right time, through the correct channel, and with a targeted proposal.

For additional information, please visit www.spss.com.

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KDnuggets : News : 2007 : n17 : item31 < PREVIOUS | NEXT >

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