Publications

Published: August 27, 2007 Introduction to the 2007 Analytics Shoot Out - by Jim Sterne

In this updated 2007 Analytics Shoot Out, Stone Temple Consulting takes the same approach of head-to-head comparisons of major web analytics packages on real websites. Yes, they evaluate things like ease of implementation, use, and reporting. Yes, they look at the strengths and weaknesses of each package. But then they dig deeper into the conundrum of accuracy in web analytics data and discuss where accuracy matters. They look harder at first-party versus third-party cookies. They measure how does JavaScript placement on the web page affect the resulting data? They also get practical, identifying which analytics tools are best for which types of websites.

Are you trying to compare and contrast the different tools out there? This is a great resource

http://www.stonetemple.com/articles/analytics-report-august-2007.shtml