Webcasts

Maximize your Marketing Investment
October 30, 2007 9:00am PST / 11:00am CST / 12:00pm EST

Creating interest and acquiring new customers is the most costly component of a customer lifecycle -- costing from $.35 to thousands of dollars depending on the industry. High achieving businesses have recognized that data mining can more accurately target marketing efforts while significantly reducing marketing expenditures. Attend our free 60-minute live web seminar and discover:

• Data mining techniques for effective customer acquisition
• How assessing the impact of lifetime customer value may change your customer acquisition strategies
• Why leading data mining automation vendor KXEN is the technology of choice for customer acquisition modeling