Publications

Data Mining and Predictive Analytics have promised the earth, the moon and the sun for sometime now, in all channels we do business in. My personal point of view is that on the web they fall far short of even the most pessimistic promises. For now.

As someone who has grown up in the world of traditional decision support systems (massively large data warehouses, business intelligence systems and tools, ERP & CRM systems) I have had the opportunity to be on both marketing / business side as well as development and implementation side of things.

There is nothing cooler than imagining all the wonderful things that will come if you simply move beyond reporting, and even analysis, to doing true data mining and predictive analytics. It is hard but can be rewarding.

Lots of consultants (yes I realize the irony here) will sell you this very effectively.

On pure web data though sadly it does not work.

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