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SPSS Predictive Analytics Software Delivers Award-winning ROI for American Airlines

Wednesday October 3, 2007

Global Analyst Firm Nucleus Research Recognizes World's Largest Air Carrier with Technology Award

CHICAGO--(BUSINESS WIRE)--SPSS Inc. (Nasdaq: SPSS - News), a leading worldwide provider of predictive analytics software, has been recognized by industry analyst firm Nucleus Research for providing the technological advancements that led American Airlines to win a 2007 Nucleus Research Technology ROI Award. American, the world's largest air carrier, relies on SPSS predictive analytics to generate customer information its executives use to make key business decisions.

Nucleus Research is a global provider of information technology research and advisory services that provides CFOs, CIOs and their staffs with the real-world information they need to maximize the business returns from their technology investments, including successfully executing their IT deployments and determining the business value of their initiatives. Nucleus Research is the only technology research firm that is registered with the National Association of State Boards of Accountancy (NASBA).

With SPSS' flagship statistical software suite of products, American Airlines maintains its competitive edge by continuously monitoring ever-changing market conditions in the airline industry. American's customer research department uses SPSS technology to identify important customer service challenges and opportunities -- including what customers do or do not prefer or how American Airlines' products and services compare to those offered by its competitors. Vital information gathered with the technology allows the customer research team to quickly report to senior management information that supports strategic business decisions which ultimately maximize revenue.

For additional information, please visit www.spss.com.

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