Publications

By Nitin Karandikar, Software abstractions blog. Avinash Kaushik is a leading expert in the new field of Web Analytics. His blog, Occam's Razor, is one of the most popular blogs on this subject. He has lots of other exciting things happening: he's the Analytics Evangelist for Google, author of the book Web Analytics: An Hour A Day published by Wiley, and most recently, is a co-founder of a startup, Market Motive, focused on spreading knowledge for Internet Marketing. He was kind enough to agree to an email interview, given below.

If you are interested or involved in Web Analytics, I guarantee that his answers will give you much to think about.

Q - How did you get into Web Analytics? What is it about this field that attracted your interest?

AK - I ended up in Web Analytics by pure chance. ... Q - With the benefit of your deep background in this field, what do you think of the Google Analytics product: What are its strengths? Which types of companies is it most useful for? Which areas do you think need to be improved?

AK - I have just published a comprehensive review of all web analytics vendors

Your readers might find that video helpful in understanding the industry, its challenges and what unique strength each web analytics vendor brings to the table.

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