Webcasts

Profiting from Prediction: Using Analytics to Drive Effective Marketing
Date: December 4, 2007 Time: 10:00 am PST/12:00 noon CST/1:00 pm EST

Technology is changing consumer behavior in a fundamental way and creating a new emphasis on customer experience. As a result, it is becoming increasingly critical for marketers to use predictive analytics to inform campaign strategy. Join Suresh Vittal from Forrester Research and Trevor Rubel from Intelligent Results as they discuss key trends in data-driven marketing and identify which skills are critical for success.