Publications

Every bank has a big potential of credit card holders but it is not the same concerning investment products, loans, savings, etc? Is it possible and how to transform credit card holders into bank products clients in a first step and then using models and knowledge trying to make the same process for non clients-prospects ?

For the case of INTERNATIONAL BANK the problem becomes "how to transform visa card owners into INTERNATIONAL BANK products clients using DATACTIF a concept-solution based on intelligent systems such as neural network, fuzzy logic and genetic algortihms, please see

www.directing.gr