Jobs

We're Avenue A | Razorfish, the world's largest interactive agency. We help forward-thinking companies transform their businesses online. We're more than 1,000 creative minds in 12 U.S. cities and Europe. Each office is filled with opportunities for people who want to invent the digital future. It's a big challenge, but it's a big Internet, and there's work to be done.

The Analytics Director serves as one of the Discipline Leads for Analytics in Seattle. Leads the formulation and exercise of next generation marketing analytics in Seattle, and guides the development of strategic, custom analyses of user behavior and attitudes. Builds capabilities to support existing client needs as well as to address emerging issues within digital marketing and advertising. Builds strong cross-discipline relationships, particularly across Analytics, Strategy, Client Engagement, and Media. Drives growth of CIG services through strategic cross-/up-sell as well as new business development. Provides thought leadership - regionally and nationally - on best practices, methodologies, and emerging trends within the industry.

Core Duties and Responsibilities:

• Leads the CIG in developing innovative, custom analytic approaches to: audience measurement, user engagement, digital marketing effectiveness, customer segmentation, primary research, site-side analytics, CRM/eCRM, and cross-channel campaign measurement.
• Engages client and client teams to evaluate the success or failure of marketing activities and - CIG initiatives, and plans for course correction and/or continual success as appropriate
• Drives the growth of CIG services within existing clients by collaborating with Client Engagement and presenting new ideas to clients on an ongoing basis
• Contributes to new business efforts as the Analytics expert, and develops or approves cost and timing estimates for new business opportunities
• Serves as a Regional Discipline Lead for Analytics. Participates in the development of strategic business goals and leads the successful delivery of results against those goals.
• Monitors trends in digital marketing and advertising, and ensures the CIG is prepared for potential changes within the sector, and positioned for success as an industry leader.

• A solid understanding of advertising, marketing, and strategic brand management, and how best to leverage the above in a digital environment
• Expert at business and marketing strategy, with a proven ability to translate data to business solutions
• Hands-on experience conducting custom analytics to develop strategies for direct marketing, interactive marketing, or CRM initiatives (preferably across a variety of industries)
• Must understand the appropriate application of technical/analytical skills and tools:
  • Database concepts
  • SAS programming
  • Primary research methods
  • Multivariate statistical analysis such as: logistic regression, linear regression, classification trees, and other segmentation techniques
• Ability to lead an analytics team in a highly collaborative, multi-disciplinary agency or consulting environment
• Ability to delegate efficiently, and manage resource planning and team utilization
• Proven ability to manage multiple internal and external initiatives in a deadline-driven environment
• Superior oral, written, and interpersonal communication skills, including presentation skills
• Strong project, performance, and budget management skills

• Master's or advanced professional degree in Marketing, Market Research, Statistics, Management, or similar field is preferred
• A minimum of seven (7) years of prior experience in marketing, market research, or a related field
• Experience in advertising (either online or offline), direct/database marketing, CRM, and/or consulting is strongly preferred