Webcasts

Dealing with Constrained Budgets, Increased Modeling Requirements, and Unique Competitive Opportunities
Feb 26, 2008, 9:00 am PT, noon ET.

Recessions provide the most severe "stress tests" for Marketing Departments. Budgets are capped or cut. Customer behavior models must be rebuilt for the new economic environment. Different regions of the country require separate modeling and analysis. Yet adversity is also accompanied by great opportunity: a recession is an ideal time to gain market share over your competitors.

http://www.kxen.com/events/webinars/recession_marketing_strategies.php