Briefs

CHICAGO, Ill. (USA) -- February 25, 2008 -- Lincoln Financial Distributors, Inc., the wholesale distribution and marketing arm of Lincoln Financial Group (NYSE: LNC), has selected market-leading Predictive Analytics software from SPSS Inc. (Nasdaq: SPSS) to help gain a deeper understanding of its financial intermediary customer base and use that knowledge to develop more effective sales and marketing campaigns.

Lincoln Financial Distributors sells Lincoln-manufactured variable and fixed annuities, life insurance, long-term care insurance, and investment management products through third-party financial intermediaries. As the premier wholesale distribution company in retail financial services, Lincoln Financial Distributors is building data-driven strategies to better understand its financial intermediary customers, and optimize the acquisition, development, and retention of its customers through Predictive Analytics.

Lincoln Financial Distributors selected SPSS Predictive Analytics to segment and understand its customer base, and to implement actions that can help to increase retention. Using SPSS’ software and careful analysis, the organization will be able to reach out to customers to strengthen relationships and create long-term loyalty.

For more information, visit www.spss.com.