Jobs

Job Requirements:

• Hands on experience with databases, data mining, and statistics
• Good communication skills
• Passion for new technology and its application to online advertising

• Data Mining:
  • Develop data mining models
  • Keyword traffic and seasonality analysis
  • Analyze the relationship between paid and algorithmic keywords in search engine results
  • Provide in-depth analysis of specific keyword segments for advertising industry publication (help advertisers understand their audience on a different level and help communicate the value of the data available in the KSP)
  • Analyze the quality of our price estimation system by comparing estimates to actual advertiser performance
  • Identify areas where we can improve quality to help prioritize dev efforts
  • Compare real-time delivery engine data and other data sources to PE to identify potential algorithm improvements.
  • Benchmarking and comparing our keyword traffic providers to identify the most accurate and areas for improvement
  • Identifying data quality problems like noise in keyword suggestion and keyword buzz in order to protect our customers from bad data
• Technical Specification Writing:
  • When relationships are proven through data mining activities translate these underlying concepts into providers for the Keyword Services Platform
  • Work with external research and data mining teams to develop technical specifications for new Keyword Services Platform providers
• Cross-Group Relationships:
  • Collaborate with Microsoft Research, adCenter Labs and other data providers, drive technology transfer

• Part of the Microsoft adCenter Product Group
• What is the Keyword Services Platform?
  • The Keyword Services Platform (KSP) aims to provide a core set of data and technology to empower search engine marketing efforts and Keyword Research efforts. The KSP uniquely delivers a standardized set of keyword technologies in an easily consumable manner through a web services model accessible via both API and an excel add-in. Many of the keyword technologies delivered in the KSP come from adCenter Labs. At the core of the KSP, there is a set of Shared Services, which includes a crawler, in-memory data structures, word stemming, etc. These shared services are used by different providers and executed by stored procedures. The Service Container contains a set of providers that provides various keyword technologies. There is a Provider Plug-In Framework that allows researchers to plug in new algorithms or mining models inside the Service Container. Each provider brings to the KSP architecture a specific keyword technology, for instance, keyword association, keyword extraction, or keyword classification. There is also a Server Object Model, which allows developers to leverage different services. Developers may use .NET programming languages to write procedures that combine the usage of different providers, or code additional business logic processing based on the output from a provider. The Services Container feature hosts all the Providers and sprocs, allowing them to be executed in parallel. The Security component handles permissions of calling different provider methods, as well as the sproc implementation. The Keyword API layer provides a set of standard web services for various keyword tasks. These services are based on Windows Communication Foundations and can be consumed by client applications (for example the Excel Add-in developed for the KSP) or mash-ups.
• Where can you learn more about the Excel Add-in?
  http://advertising.microsoft.com/advertising/adcenter_addin

Contact:
In order to be considered for this position, please apply online via our career site.

If you have questions about this position, please contact mychellm@microsoft.com. Resumes received via email cannot be considered until you formally apply online.