Briefs

Richard MacManus, March 19, 2008

Aggregate Knowledge, which operates a content discovery network under the brand name Pique, today announced a deal with BusinessWeek to deliver "user-driven content suggestions" on their website. It's the latest in a string of similar deals - Aggregate Knowledge powers "discovery" of both editorial content and product recommendations for over 100 websites, with a particular focus on retail and media. In this post we take a closer look at the implementation at BusinessWeek - and ask if the results come up to scratch.

At last year's Supernova, Aggregate Knowledge CEO Paul Martino referred to his company as the "world's largest implicit social network." The company told ReadWriteWeb today that media sites like BusinessWeek.com, WashingtonPost.com and LATimes.com are using Aggregate Knowledge's Pique Discovery Network "to help users discover new and exciting content on their site." The company has some high powered backing, including uber VC firm Kleiner Perkins.

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