Briefs

CBS and Aggregate Knowledge Partner to Offer First-of-Its-Kind Discovery and Recommendation Technology on the Mobile Web

Drawing on the Collective Wisdom of Mobile Users, CBS is Able to Offer Consumers More Targeted and Relevant Content

NEW YORK & SAN MATEO, Calif.--(BUSINESS WIRE)--Today, CBS Mobile and Aggregate Knowledge announced they are teaming up to offer first-of-its-kind discovery and recommendation technology on mobile web sites. By drawing on the collective wisdom of mobile web users, CBS will be able to deliver consumers better targeted and relevant content, thereby making the experience more user-friendly.

"We�re constantly pushing to make our mobile content and advertising as relevant as possible," said Jeff Sellinger, Executive Vice President, CBS Mobile. "Behavioral targeting on mobile phones is the next frontier in achieving this because the smaller the screen, the more relevant the content needs to be. Furthermore, in learning from our partnership with Aggregate Knowledge, in time we hope to deliver other even more highly-relevant and targeted ads, services and applications to our mobile customers and visitors. All this comes on the heels of our recent announcement of being first with location-based mobile advertising."

In its first step, this partnership between Aggregate Knowledge and CBS Mobile will allow any user visiting the CBS Mobile News web site (wap.cbsnews.com) to see and receive content recommendations based on what is being viewed, clicked and read -- anonymously and in aggregate -- by mobile users with similar interests. For instance, if a user reads an article about "super delegates" they might be led to a story about the upcoming democratic primaries because others who read about the super delegates went on to read about the primary.

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