Briefs

By Levy Cohen, Search Engine Watch, Mar 27, 2008

There's plenty of attention paid towards social networks today, especially due to the visitor volumes achieved by MySpace, Facebook and other newer entrants. As the social networks become even more popular, they change the typical user "web behavior" and the demographic makeup on certain social network sites.

It's not all about the youth demographics or early adopters anymore. If traffic and time spent on social sites continue to grow, these destinations will compete for the time and attention of visitors on other sites.

The major challenges for both web publishers and their advertisers come from the expected traffic losses as visitors spend even more time engaging with their social networks around specific interests (i.e. business, culture, friends, etc.). Simply put, there are changes underway in the web experience due to social sites.

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