Briefs

SAS serves up deepened customer insight for effective customer interactions, powers cruise vacation leader to improve yield

CARY, NC April 9, 2008 - Carnival Cruise Lines selected SAS Marketing Automation to create and execute more effective customer-focused marketing campaigns. Part of the largest cruise vacation group in the world, Carnival will use SAS predictive analytics to improve customer communications, strengthen relationships and increase first-time cruiser bookings.

"We evaluated other software and no other vendor could cut the mustard in analytics and predictive modeling," said Shannon Balliet-Antorcha, Director of Database Marketing and Customer Data Integration at Carnival Cruise Lines. "SAS seems to have the advantage in predictive analytics."

An expanding cruiser market has generated industry-wide capacity growth. "We increased berths and we want more cruisers to ask travel agents to book their cruise on Carnival," said Balliet-Antorcha. "Customers appreciate Carnival's wide range of vacation choices. More effective marketing campaigns will build brand preference and contribute to filling this new capacity. Using SAS Marketing Automation, we expect a better return on marketing investment."

For more information, visit www.sas.com.