Briefs

April 9, 2008. Yahoo has acquired IndexTools, a leading web analytics company. (see also Eric Peterson's post on the topic. )

As Eric notes, one of the interesting things about this is that IndexTools is a tool that arguably has the power of the top tier tools (see my review of IndexTools here), but has been offered traditionally at a much lower price point.

However, IndexTools has been slow to gain broad market exposure due to its headquarters location in Hungary. But now that has changed in a fundamental way.

Read more.