Publications

Interview with Edmund Freeman, V.P. of Direct Marketing Modeling for Washington Mutual

Which analytical fields are likely to experience growth, and why?

Nearly everything. What I've seen happen is the acceptance of the idea that advanced analytics can solve problems. I no longer have to convince people that models can help.

Which methodologies might become obsolete, which ones are likely to entertain growth?

When I first started going to the KDD conferences, the paper topics were new algorithms that people were thinking up. Later, the focus become general purpose approaches to help the entire analytic process. Lately, the papers were all about individual problems and the intricacies of applying advanced methods to actual issues.

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