Briefs

LVS-SAS combination boasts a uniquely customer-centric gaming platform

Published: Wednesday, October 01, 2008 Online-Casinos.com

Betting and gaming systems provider, LVS has partnered with the SAS business intelligence and analytics firm in the UK, to launch an enhanced Enterprise Gaming Platform, which the partnership boasts is a unique customer-centric gaming platform aimed at international betting and gaming operators.

The new offering combines SAS's Customer Intelligence and Marketing Automation software with the LVS Gaming Platform, enabling betting and gaming operators to "become more efficient, analyse customer information in greater depth and gain a better understanding of customer behaviour, preferences and betting patterns."

It offers operators an analytical approach to marketing initiatives, empowering them to maximise the effectiveness of marketing communications and improve the customer experience, ultimately driving increased revenues. The enhanced platform will additionally help operators to identify and limit fraudulent activity.

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