Courses

SAS Education invites you to join us in Boston, Dec. 4-5 for the debut of Customer Segmentation Using SAS(r) Enterprise Miner(tm). Presented by Goutam Chakraborty, PhD, professor of marketing at Oklahoma State University, students will learn how to:

• Understand and apply both attitudinal and behavioral segmentation tools and techniques on customer data
• Profile and validate segments
• Evaluate stability of segments over time

Course fee: $1,450

Register today, seats are limited!