Briefs

Nuconomy's hosted tool includes data mining engine that measures user engagement

By Heather Havenstein, October 28, 2008 (Computerworld)

Start-up Nuconomy today launched a free hosted service that it hopes can expand Web analytics beyond the traditional page view model by automating the slicing and dicing of data and by measuring new types of user activity like blog comments and videos.

The Studio Web analytics tool has been tracking some 80 million unique users for customers selected to join the private beta program that began in February, noted Shahar Nechmand, CEO of the San Francisco-based firm.

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Since the beta version of the Studio Web service was launched last winter, Nuconomy has added a data mining engine that provides what the company calls proactive analytics. The engine continually monitors all aspects of Web site traffic and user behavior, and automatically highlights the most telling results to help users improve business operations, Nechmand said.

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