Briefs

CMS Watch Evaluates Twenty Web Analytics Offerings

BOSTON, MA, USA -- Although Google Analytics has captured an unprecedented customer base among SMB website owners, Yahoo!'s emerging Web Analytics service surpasses Google in several key categories relevant to enterprises, according to new research by independent analyst firm, CMS Watch.

Today CMS Watch released its 470-page Web Analytics Report 2009, which evaluates twenty web analytics platforms against twelve potential use-cases. Vendors reviewed include Bango, Coremetrics, GlanceGuide, Intellitracker, Lyris, Nedstat, Omniture, Unica, Visible Measures, and WebTrends, as well as Google and Yahoo!. (Yahoo's offering came via a 2008 acquisition of longtime analytics vendor IndexTools.)

CMS Watch found that Yahoo! Web Analytics surpasses Google in several key areas, including:

• Better access control options and simpler approach to multi-site analytics
• Larger default monthly page-view limits (200MM vs. 5MM � unless you have an active AdWords campaign)
• Access to traffic data: Both vendors retain the right to hold and use your web analytics data for their own purposes, but only Yahoo! gives you the ability to export out your raw, unaggregated data
• Longer historical availability of raw data