Features

KDD cup 2009: fast scoring on a large database

http://www.kddcup-orange.com/

Customer Relationship Management (CRM) is a key element of modern marketing strategies. The KDD Cup 2009 offers the opportunity to work on large marketing databases from the French Telecom company Orange to predict the propensity of customers to switch provider (churn), buy new products or services (appetency), or buy upgrades or add-ons proposed to them to make the sale more profitable (up-selling). The challenge is to beat the in-house system developed by Orange Labs. It is an opportunity to prove that you can deal with a very large database, including heterogeneous noisy data (numerical and categorical variables), and unbalanced class distributions. Time efficiency is often a crucial point. Therefore part of the competition will be time-constrained to test the ability of the participants to deliver solutions quickly. Orange offers 10000 Euros in prizes.

Key dates:

• March 10, 2009 -- fast challenge opens
• April 10, 2009 -- deadline of the fast challenge
• May 11, 2009 -- challenge ends