Publications

New York Times, By ASHLEE VANCE, March 16, 2009

BURLINGAME, Calif. In the span of just a couple of years, Hadoop, a free software program named after a toy elephant, has taken over some of the world�s biggest Web sites. It controls the top search engines and determines the ads displayed next to the results. It decides what people see on Yahoo�s homepage and finds long-lost friends on Facebook.

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Three top engineers from Google, Yahoo and Facebook, along with a former executive from Oracle, are betting it will. They announced a start-up Monday called Cloudera, based in Burlingame, Calif., that will try to bring Hadoop�s capabilities to industries as far afield as genomics, retailing and finance.

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Bottling the Magic Behind Google and Facebook, By Ashlee Vance

Cloudera is the quintessential Silicon Valley story.

Three of the top engineers from Google, Yahoo and Facebook have teamed up with an ex-Oracle executive to tackle the problems inherent in quickly analyzing big piles of data. On Monday, they�re revealing a commercial product based on the open source software Hadoop, which provides the analytical magic behind the world�s biggest Web sites. The team at Cloudera, based in Burlingame, Calif., think they can extend Web smarts to the business world, aiding companies in retail, insurance, bio-tech and oil and gas.