Publications

This week KXEN launched it’s social network analysis tool thus gaining a unique edge in being the first to launch social network tools for analytics. Having worked with KXEN as an analyst for scoring model- I am aware of the remarkable innovations they bring to their premium products. In an exclusive interview ,KXEN’s Vice President for Strategic Business Development, Françoise Soulie Fogelman agreed to share some light on this remarkable new development in statistical software development.

Ajay - Françoise, how does the Social Network Analysis module helps model building for marketing professionals.

Françoise- KXEN Social network Analysis module (KSN) helps build models which take into account interactions between customers. This is done in 3 stages :

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