Briefs

Clario Analytics' on-demand advanced analytics platform saves Benchmark Brands money with better predictive modeling and contact optimization

MINNEAPOLIS--(BUSINESS WIRE)--Clario Analytics, formerly Decision Intelligence, Inc., a Minnesota-based database-marketing solutions company, today announced that Benchmark Brands® has implemented clario™ - Clario Analytics' full-suite of on-demand services for improved database marketing - after a head-to-head comparison against an industry-leading statistical software provider.

Benchmark Brands implemented clario stream, a contact optimization solution within clario that removes advertising waste, protects marketing investments and drives significant bottom-line improvements. In a four month comparison, a test group of customers received FootSmart catalogs based on clario stream recommendations. The control group of customers received catalogs based on Benchmark Brands' previously implemented marketing recommendations.

The clario stream test group resulted in a 6 percent reduction in advertising costs for Benchmark Brands while generating a 1 percent revenue gain and a 4 percent profit gain. The increase equaled an annual value of more than a five-fold return on investment.

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