KDnuggets : News : 2009 : n09 : item20 < PREVIOUS | NEXT >


From: Olivia Parr-Rud
Date: 28 Apr 2009
Subject: New Book: Business Intelligence Success Factors

Business Intelligence Success Factors (Wiley/SAS 2009)

Tools for Aligning Your Business in the Global Economy

Olivia Parr Rud

Why BI intensive companies fail to thrive during economic volatility and how they can become more adaptable and resilient.

Written by an expert in data mining and business intelligence, this timely book discusses the latest practices emerging in organizational development that support Business Intelligence intensive companies. Thoroughly exploring the components of quantum physics, chaos theory, complexity science and evolutionary biology to provide a scientific framework for a new corporate model, Business Intelligence Success Factors explains why these practices and competencies are critical given the speed of change, globalization, and advancements in technology and business intelligence.

Anne Milley, Senior Director, Technology Product Marketing, SAS:

Olivia Parr-Rud does a remarkable job of weaving together many topics in a strategic way. As "quants," we’re fascinated with data and fact-based decisionmaking. But success only comes when you consider the human factor, especially effective communications. Making topics like evolutionary biology, complexity science and systems thinking relevant for business success is a unique and compelling view. As Max Frisch said, "We hired workers and human beings came instead."

KDnuggets : News : 2009 : n09 : item20 < PREVIOUS | NEXT >

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