Publications

Jay Venkateswaran, Senior Vice President at WNS Global Services, the BPO provider, has written a white paper "Winning Companies Compete with Knowledge"

Contrary to popular perception, using knowledge for competitive purposes is far more science than art. Insights are generated through research and analytics - the quantitative methods, both investigative and predictive, used to explain and foresee trends and correlations between economic outcomes and the drivers of these outcomes.

The first looming question many have is what this depth and breadth of knowledge can actually achieve for their organizations. Consider Tesco, which sends its customers coupons for a product they intend to buy on their next shopping trip; Capital One, which offers credit cards with an interest rate, spending limit and loyalty bonus features that perfectly match a particular individual's lifestyle; or Procter & Gamble, which somehow seems to uniquely address a given person's hair-care needs.

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