KDnuggets : News : 2009 : n16 : item32 < PREVIOUS | NEXT >

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Subject: Mining the Web for Feelings, Not Facts

NYTimes, By ALEX WRIGHT, August 23, 2009

Computers may be good at crunching numbers, but can they crunch feelings?

The rise of blogs and social networks has fueled a bull market in personal opinion: reviews, ratings, recommendations and other forms of online expression. For computer scientists, this fast-growing mountain of data is opening a tantalizing window onto the collective consciousness of Internet users.

An emerging field known as sentiment analysis is taking shape around one of the computer world’s unexplored frontiers: translating the vagaries of human emotion into hard data.

This is more than just an interesting programming exercise. For many businesses, online opinion has turned into a kind of virtual currency that can make or break a product in the marketplace.

Read more.


KDnuggets : News : 2009 : n16 : item32 < PREVIOUS | NEXT >

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