KDnuggets : News : 2009 : n18 : item36 < PREVIOUS | NEXT >

Briefs

Adobe Systems agrees to acquire analytics firm Omniture for $1.8 billion

Adobe Systems Inc., a leader in online content technology widely used by online retailers, has agreed to acquire Omniture Inc., a major provider of web analytics and web content optimization applications in a cash-for-stock deal valued at about $1.8 billion.

Top executives of the two companies say combining their technologies will improve their offerings for web retailers and advertisers and online marketing networks.

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KDnuggets : News : 2009 : n18 : item36 < PREVIOUS | NEXT >

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