Features

Web Analytics Books!, by Avinash Kaushik.

It is with immense excitement that I am sharing the news that I have just finished writing my second book!
Web Analytics 2.0: The Art of Online Accountability & The Science of Customer Centricity

Netflix finishes (and starts)

Designing Great Dashboards - The Book

Google AdWords now personalized

Intelligence Interruptus, by Steve Miller

Interrupted Time Series (ITS) is a class of designs long used in the social sciences and education that's especially pertinent for BI. Indeed, most BI-savvy companies are currently using some variant of ITS - even if they don't recognize the name. The ITS design consists of one or more observations or measurements (O), followed by one or more interventions (X), followed in turn by additional observations (O). ...

Calling All Librarians, by Matthew Hurst

I just received a copy of Inside Larry and Sergey's Brain by Richard Brandt. I'm generally pretty bad at reading this type of book and getting a review out in a timely manner, so this time I'm going to try my best to write a review of the first chapter. ... Google (and other search companies) are businesses whose product is the audience and whose customers are advertisers.

Adjusting for Oversampling