The American Marketing Association will be hosting its 10th
Advanced Research Techniques (ART) Forum at the El Dorado Hotel in Santa
Fe NM USA on 6/13/99-6/16/99. The call for participation and an
invitation from the program chair can be found on the AMA's site at
http://www.ama.org/conf/.
Suggested topic areas include datamining/knowledge discovery methods and
applications, data integration and enhancement. The ART Forum is a
unique conference that provides an opportunity for academics,
practitioners, and research clients to exchange ideas and solutions.
Since its inception in 1990, the conference has focused on the use of
sophisticated methodologies and quantitative techniques in support of
strategic and tactical decisions.