KDnuggets : Newsletter : 1999 Issues : 99:07 Contents :

KDnuggets 99:07, item 1, News:

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Date: Mon, 15 Mar 1999 21:38:36 -0500 (EST)
From: Gregory Piatetsky-Shapiro, gps
Subject: ZDNN: No junk mail, please, just bargains

   A new startup, Populardemand Inc., last week launched a Web site
   that lets users sign up for the Direct Marketing Association's "don't
   call" and "don't mail" lists, which are used by the DMA's members to
   screen their customer lists. The site, which went live in March, has
   already signed up more than 80,000 people.

   But Populardemand also allows consumers to register items they are interested in.
   Populardemand will then aggregate the consumer interest and approach
   manufacturers and retailers with the data.  Retailers then can offer special 
   deals to consumers, who are notified by email about bargains.

For full story, see 
http://www.zdnet.com/zdnn/stories/news/0,4586,2225171,00.html

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KDnuggets : Newsletter : 1999 Issues : 99:07 Contents :

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