Date: Thu, 22 Apr 99 09:22:00 PDT From: Munro, Michele mmunro@spss.co.uk Subject: SPSS FREE Data Mining Seminars, London 19th May and 14th June, 1999. You've heard all the hype surrounding data mining, now's the time to find out what it's all about with a FREE seminar from SPSS. SPSS Clementine, our flagship data mining package offers an open component-based architecture that allows you to select the widest range of data mining technologies. Components are objects, represented as icons; each is efficient yet easy to use. You link the required components together to create a "data stream" , a visual representation of the data mining process. Come and see how SPSS Clementine can add value to your business by extracting hidden information from your masses of data. We have provided data mining solutions to thousands of businesses, and have provided answers to questions like: why are these customers leaving and who's next? where should we site our new store? and what are the factors that make a product sell? * Discover how you can empower end users across your business and deploy your results on the internet and via email. * Use mining techniques to help you discover new knowledge in your data and help to predict future behaviour. * Identify areas of concern and get all the information that you need to make effective decisions quickly and confidently. * Learn how data mining techniques can help you look for segments of customers with similar habits, and how you can use transactional data to understand the relationships in buying patterns. * All the examples you will see come from real commercial case studies so you can see how others in your field are already benefiting from using SPSS and data analysis. This FREE seminar is to be held at The Commonwealth Institute, London on Wednesday 19th May and 14th June. To book you place(s) please telephone Emma Eades on 01483 719267, quoting reference AKDN499. Places are limited.
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