Sent: Wednesday, May 05, 1999 9:45 AM From: Sullivan McConnell Subject: Mining the Internet The Industry Standard, April 23, 1999. The Information Exchange Economy, By Debra Aho Williamson. The article describes the movement towards one-to-one internet-based marketing, based on collecting and analyzing tremendous amount of information on the internet. see http://www.thestandard.com/articles/special/display/0,2168,4331,00.html?special A related article in ComputerWorld, May 3, 1999 Amazon Hints at Data Sales by Stewart Deck, suggests that selling more books and CDs is not stopping Amazon.com Inc.'s losses, and that Amazon.com may be positioning itself to become a major provider of online shopping-behavior data. see http://www.computerworld.com/home/print.nsf/all/990503A29A
Copyright © 1999 KDnuggets