Date: Mon, 07 Jun 1999 16:59:03 -0700 From: WebMiner jmena@webminer.com Subject: Web Mining 99 Attend the first tutorial on how to mine web data for e-commerce and customer profiling. http://www.webminer.com/conference.htm This one-day web mining boot camp will discuss how to create, enhance, mine and leverage web data. The future of e-commerce and e-service will depend on the strategic use of data warehousing and data mining techniques, technologies and tools. Prepare your skills for the future of data mining by learning how to mine web data. Get on the ground floor of web mining by attending this intense one day course. HOW TO CREATE WEB DATA: Learn how web data, can be created and captured for customer profiling via sever-side cookies, CGI, PERL, JavaScript, LiveWire, etc. Learn what the server data components are and how customer data can be created on-the-fly. Learn about server log files, cookies and CGI forms. Learn how to configure log files for Apache, Microsof and Netscape servers. Find out what log files can tell you and what they can't about your visitors. Learn how to use cookies in tracking customers to an e-commerce site. How to strategically position registration forms at a website to capture important visitor features. How to use forms in conjunction with external demographic sources to develop vital online customer profiles. HOW TO ENHANCE WEB DATA: Learn how server data can be enhanced via new webographics from ad networks, collaborative filtering and proprietary databases. How to evaluate custom and syndicated collaborative filtering products like FireFly and LikeMind. What kind of demographics are available from Acxiom, CACI, Claritas, Equifax, Experian, MetroMail, Polk, etc. for profiling web visitors. Find out who the new 'webographic' providers are -- like AdKnowledge, MatchLogic, DoubleClick, AdForce, NetGravity, Flycast, NetPerception, Engage Technologies, NetGenesis and what kind of information is available from them. Who are these server-side software and service vendors and what value do they provide to the mining of your data. How do ad networks comingle cookies to create customer profiles. HOW TO MINE WEB DATA: Learn how data mining technologies and tools can be deployed for the clustering, segmentation, visualization, and optimization of web data. What is web mining and how is it different from log analyzers. What are the neural networks, machine-learning and genetic algorithms technologies. How do you prepare your web data for mining. What are the web mining format such as self-organizing maps, decision trees, IF/THEN rules and probabilistic models.How do you determine which web mining tools to use. How do you use multiple web mining technologies to optimize your business solutions. What are the 10 steps to web mining from start to finish. HOW TO LEVERAGE WEB DATA: Learn how to leverage your web mining solutions to attract and retain customers in a marketplace that is doubling every 100 days. How to utilize your web mining findings for target marketing and advertising. How your segmenation analysis can determine how you communicate with your online customers. How to integrate e-mail strategies with your web mining findings. How to use your web mining solutions to drive the overall design of your website. How to intergrate web mining as part of your e-commerce process to provide e-service. Case studies will be presented showcasing best-of-breed web mining solutions. Lead presenter is Jesus Mena author of a soon to be released book "Data Mining Your Website" by Digital Press. When: July 22 Where: San Francisco Marriott Fisherman's Wharf Fee: $349 This mining boot camp starts at 8:30 am with a complimentary continental breakfast. Register now at http://www.webminer.com
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