Date: Mon, 19 Jul 1999 10:47:37 +0100 From: Vanessa Wheldon VanessaW@henrystewart.demon.co.uk Subject: Successful Datamining for Marketers A TWO-DAY CONFERENCE Thursday 14 & Friday 15 October 1999 Crowne Plaza Hotel, San Francisco In Association with the Journal of Targeting, Measurement and Analysis for Marketing and The Journal of Database Marketing THE HENRY STEWART BRIEFING ON Successful Data Mining for Marketers Understanding, Applying and Not Misusing Data Mining Techniques used in Marketing A unique opportunity to hear from: Chairman: Herb Edelstein, President, Two Crows Corporation Speakers Tony Babinec, Director, Advanced Products Marketing, SPSS Inc. Michael Caccavale, President, Aperio Inc. Richard D. De Veaux, Associate Professor, Dept. of Math, Williams College Michael Figueroa, Senior Technologist, Business Intelligence & Knowledge Management Lab, AMS Center for Advanced Technologies John Hershberger, Director, Database Management & Targeting Ameritech Arthur Hughes, Executive Vice President, The Database Marketing Institute Gordon S. Linoff, Principal, Data Miners Bruce Ratner, President, DM STAT-1 Consulting C. Olivia Rud, President, OptiMine Consulting Dan Steinberg, President, Salford Systems A comprehensive review of the methods available for uncovering important information you never knew you had... followed by a detailed analysis of the real-world benefits effective data mining can bring to your company. for more information, see http://www.henrystewart.com/conferences/SDMfM99/
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