KDnuggets 99:20, item 4, News:

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Date: Fri, 24 Sep 1999 11:58:14 -0400
From: gps@ksp.com
Subject: Drilling Down the Customer--September 23, 1999

Internet.com  (September 23, 1999) article
"Drilling Down the Customer" reports on data analysis and mining
in e-commerce, highlighting products from

Blue Martini Software,
Andromedia and net.Genesis.

net.Genesis CartSmarts systems e-shopper analysis includes:
visitor segmentation, conversion, shopping cart activity;
purchase frequence and acquisition source.
Visitor segmentation data can tell an e-tailer how different shopper segments
differ from each other and using that information, e-tailers can more
effectively target and custom-tailor upcoming products.
Conversion provides the
decision points along the purchase path and delineates conversion rates for
each progressive step. Shopping cart activity shows how e-shoppers use carts,
which carts are abandoned and which purchases are completed.
Purchase frequency
and recency determines how often visitors come to a site and buy, and how they
engage in a site. Acquisition source can help e-tailers understand which sites
drive the most engaged visitors and buyers to a site.

See full story on http://ecommerce.internet.com/opinions/article/0,1281,3551_205891,00.html

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