Date: Fri, 22 Oct 1999 11:13:49 -0400 From: Frank, Phil frankp@wharton.upenn.edu Subject: Wharton School's "Data Mining for Profitability" Send your boss to the Wharton School's "Data Mining: Leveraging Knowledge for Profitability" Program... You know that extracting information from data is no longer just a competitive advantage; it has become a strategic imperative. You know that you need strategic direction and buy-in from management to succeed. Send your boss to the Wharton School's Data Mining: Leveraging Knowledge for Profitability program to get them up to speed with the benefits to the bottom line. Introduce them to the range of business problems that can be addressed by mining your organization's data. Faculty will take participants through the steps in the knowledge discovery process, examining issues related to collecting the right data for the problem and distinguishing among the types of models best used for specific problems. The program will also outline the differences among data mining tools and techniques. Discussions during the program are grounded in real-life cases, case presentations by participants, and the perspectives of invited industry guests. Key Takeaways: - An understanding of the strategic business applications for data mining - A framework for assessing the costs and benefits of implementing a knowledge discovery process - An understanding of the partnership needed for profitable implementation - A process for planning and initiating a data mining effort in your organization - A realistic view of what data mining can and can not do - An overview of the latest data mining technology - An ability to work with data mining professionals to derive knowledge from data This program will be held December 12-15, 1999 at the Wharton School's executive learning facility, the Steinberg Conference Center, on the University of Pennsylvania campus in Philadelphia. The registration fee of $4,950 includes all lodging and meals. For more information, please contact a Course Consultant at: Aresty Institute of Executive Education The Wharton School of the University of Pennsylvania 800-255-3932 ext. 2440 (U.S. & Canada) 215-898-1776 ext. 2440 (Worldwide) 215-386-4304 (fax) http://wh-execed.wharton.upenn.edu/2440.cfm
Copyright © 1997-1999 KDnuggets