ActionSystems and Customer Analytics Announce Merger: Establish Industry Benchmark for eRM Dallas, TX, November 15, 1999 - In an innovative move to dominate the Enterprise Relationship Management (eRM) market, ActionSystems Inc. and Customer Analytics, Inc. today announced a merger of the two companies. The new company, to be named Customer Analytics, Inc., will bring together two of the industry's leading authorities on eRM who will team up to integrate Customer Analytics' eRM Central™ with ActionSystems' EnAct™. By integrating the two offerings, Customer Analytics will be the first to provide customer-centric organizations with a complete, enterprise wide solution that includes the industry's only pre-packaged Web-based eRM application with customer optimization processes and proven industry best-practices content. CRM industry visionary Robert Hall and data mining and eRM expert Evangelos Simoudis, Ph.D. will lead the new combined company. Under the new structure, Robert Hall will be chairman and CEO, and Evangelos Simoudis will be president. See full announcement at http://www.customeranalytics.com/index_a.htm
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