LEADING E-CUSTOMER SOLUTION VENDORS FORM CUSTOMER PROFILE EXCHANGE (CPEX) WORKING GROUP Open, XML-based standard incorporates online and offline data to enable singular, simultaneous customer view within multiple enterprise applications SAN FRANCISCO (Personalization Summit) - November 15, 1999 - Addressing the need for e-businesses to maintain a singular, holistic view of their customers, leading vendors in the e-business and e-customer applications market today announced the Customer Profile EXchange (CPEX) working group. CPEX offers a vendor-neutral, open standard for facilitating the privacy-enabled interchange of customer information across disparate enterprise applications and systems. The CPEX standard integrates online and offline customer data in an XML-based data model for use within various enterprise applications both on and off the Web. CPEX will include a data model, transport and query definitions, and a framework for enabling privacy safeguards. Group members currently include industry leaders Andromedia/Macromedia (Nasdaq: MACR), Calico Commerce (Nasdaq: CLIC), Cogit, Compaq (NYSE: CPQ), Digital Impact, DoubleClick (Nasdaq: DCLK), Engage Technologies (Nasdaq: ENGA), Fujitsu Software Corporation, Harte-Hanks (NYSE: HHS), IBM (NYSE: IBM), InsWeb (Nasdaq: INSW), Intuit (Nasdaq: INTU), Lumeria, Marketsoft, Net Perceptions (Nasdaq: NETP), net.Genesis, Oracle (Nasdaq: ORCL), Personify, Siebel Systems (Nasdaq: SEBL), Sun/Netscape Alliance (Nasdaq: SUNW), and Vignette Corporation (Nasdaq: VIGN). See http://www.netgen.com/genesis/pr/111599b.html
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