SAN FRANCISCO, Nov. 22 /PRNewswire/ via NewsEdge Corporation -- The nation's leading online advertising companies today announced the formation of the Advertising Standards Alliance (ASA), an industry trade group focused on resolving industry-wide issues and standardizing online advertising practices. ASA initial membership includes: 24/7 Media, AdForce, Adsmart, BURST! Media, DoubleClick, Engage, Flycast Communications, Microsoft bCentral, Real Media, Sabela Media, SmartAge.com, Teknosurf.com and ValueClick. The ASA also announced the creation of a new ad measurement standard, which will provide additional information for online advertising networks and ad servers to accurately track the measurement of their networks. See http://www.individual.com/frames/story.shtml?story=p1122080.609&level3=26&date=19991123&inIssue=TRUE
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