KDnuggets :
News
: 1999
: n26
: item10
Jobs
From: jtraceski@esurance.com
Subject: San Francisco, CA: Analyst/Statistician/E-Marketing at Esurance
Date: Tue, 14 Dec 1999 14:44:57 -0800
A little about us: Esurance is a VC-backed E-Commerce startup enterprise.
Esurance's mission is to redefine the Insurance sector of Financial Services
Industry, introducing Electronic Direct Marketing and leading edge Automated
Full-Service Solutions. Esurance is a rapidly growing e-commerce company
funded by top Venture Capital firms. We are going to revolutionize a $208
billion industry and we need you on our team! This is a great opportunity to
get in on the ground floor of a well-funded company with the right
management team to capitalize on a significant opportunity in the financial
services e-commerce market. We have experienced tremendous growth since our
first round of financing in June and have recently completed closing on a
sizable second round.
Senior Research Analyst - Statistician
Summary:
You will provide analytic services to support esurance's product lines. You
will be responsible for working on research projects from beginning to end
for various internal and external clients. Works with Senior Research
Analyst in designing research methodology and statistical analysis
appropriate to meeting client objectives. Interprets and explains market
program methodology, analysis, and results to clients.
Responsibilities:
- Develop and track marketing programs for internal & external
customers
- Analyze all aspects of direct, email, television, and print media
campaigns from analysis to segmentation to execution
- Conduct backend analyses of campaigns and make strategy
recommendations
- Work with strategic partners to manage promotion tracking database
Requirements:
- Education: Bachelor's in Marketing, Marketing Research, Social Sciences
or Statistics
- MUST HAVE 5+ years database marketing experience with emphasis on
database design, promotion coding and capturing, mail strategy and cell code
construction.
- Proficiency with query tools, and SQL
- Excellent analytical, interpersonal and communication skills.
- Desired -- Database applications experience in at least one of the
following areas: consumer databases, business-to-business databases, or
email/internet databases.
Data analysis experience should include contact strategy design & testing,
ad hoc analysis, profiling, test design, segmentation (RFM) & data mining
(Tree Analysis, AID/CHAID Analysis).
Experience with one or more database management systems such as Oracle or
Informix & experience with one or more statistical analysis such as SAS or
SPSS.
E-Marketing Program Analyst
Summary:
You will work with a team to design, implement and analyze e-marketing
programs for cutting edge internet company. Duties include executing data
collection and analysis activities for e-marketing programs, identifying
potential problems, recommending corrective action, and monitoring QA
procedures. A great opportunity to grow in a fast paced rewarding
environment.
Responsibilities:
- Track e-marketing services for internal & external customers
- Analyze all aspects of email campaigns from analysis to segmentation
to execution
- Analyze and integrity of data, information overlays from
internal/external sources
- Conduct retrospective analyses of campaigns and make strategy
recommendations
Requirements:
- Education: BS required, MS preferred in Statistics, Math, Economics,
Computer Science, Marketing or related field
- Must have analytical & quantitative skills in segmentation and
targeting
- Proficiency with query tools, and SQL
- Experience with SAS, Statistics, Operations Research
- Must have technical skills with databases, data processing, and
understanding of database marketing
- Must be organized and detail oriented
- Desired --
1-3 years experience in the areas of: database marketing, customer
relationship management, list management, marketing automation, direct
response, direct mail, catalog, credit card marketing, rewards-based
marketing, membership marketing, subscription management.
ESURANCE
Company Address: 2800 Third Street, San Francisco, CA 94107
E-Mail: jtraceski@esurance.com
Company Fax: 415-401-1276
KDnuggets :
News
: 1999
: n26
: item10
Copyright © 1999 KDnuggets